This is personal post from me, The Editor, regarding rude corporate behavior on the Amagansett beaches.
On June 2nd a Ralph Lauren cologne related entity setup for a photo shoot on an Amagansett beach. On this same beach there also happened to be 6 pairs of Piping Plovers nesting.
Piping Plovers are a protected species. There are fences around their nesting areas, fireworks are canceled and rescheduled to avoid bothering them. Ralph Lauren proceeded to setup extremely close to the birds' nesting areas with a large tent structure.
Worse than that though, six Land Rovers were seen speeding up and down the beach. Newspaper articles quote that they were doing 50 miles per hour.
Irregardless of whether they really were going 50, the speed limit on the beaches is 15 miles per hour.
There was also a lack of required permits- no permit for the beach and no permit for filming. They did have a fire permit for the tent. (Source: East Hampton Star)
To top it off, there are now apparently only three pairs left. The aggressive driving and tent structures scared off the other three.
Locals are upset, the Town Trustees want action taken against Ralph Lauren. The federal and state officials don't seem to want to do ANYTHING.
Even if the state and federal governments don't do a thing, Ralph Lauren should repent and give a sizable donation to one of the many nature preservation organizations on the East End.
If you want send an email to their customer service department and let them know your thoughts - CustomerAssistance@RalphLauren.com
- The Editor